A Cited Lead is a property whose owner has been formally told to fix specific problems, like a failing porch, broken windows, a leaking roof or a dead furnace, usually by a deadline. We match every item to the trades that can fix it and add the owner's name and mailing address.
For roofers in New York City, that means a steady list of owners who need roof repairs, eaves, gutters, downspouts, soffits and flashing and have a reason to act soon. 94% are landlords or investors, who tend to own more than one building and hire again. 6% are owner-occupied homes, where a quick, clear quote usually wins.
Lead with the exact repair. A short letter that names the item on their list, gives a price range and offers a fast start date stands out from generic mailers.